SEOSEO - DefinitionSEO stands for search engine optimization. It is the process of optimizing a website or webpage for maximum visibility and ranking in the search engines around the world. Search engine optimization (SEO) is the process of improving both the volume and quality of traffic to a web site from the search engines by way of natural or "organic" search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO professionals consider how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of the search engines. Sometimes a site's coding must be altered to gain maximum effect. It is therefore, more beneficial for the client, to always incorporate Search Engine Optimization into the initial site design rather than trying to retroactively apply it. The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize. Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. 
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